Kent State University at Tuscarawas, Business and Community Services
330 University Drive NE
New Philadelphia, OH 44663

Start-Up Lane: A Three Hour Crash Course Marketing Seminar

Dates:July 28, 2017
Meets:F from 9:00 AM to 12 N, 1 session
Location:Tolloty Technology Incubator
Instructor:Willie Davis
Fee: $30.00

Sorry, we are no longer accepting registrations for this course. Please contact our office to find out if it will be rescheduled, or if alternative classes are available.

Course Description

A message from Willie Davis...

Marketing is hard...even for seasoned business owners. It's harder for business rookies.

If you have a possible business idea worth pursuing...If you are a wannabe entrepreneur...If you are a start-up entrepreneur...even if you have a new business venture…

...I will deconstruct the complex world of marketing for you and then help you build a marketing foundation that can parallel the growth of your idea.

No, against popular belief, you do not need deep marketing smarts to begin
exploring your idea's potential. You need some basic bare bones marketing smarts and I am going to teach them to you in three hours…

At the end of this three-hour session, you will be better prepared to explore your idea...You will learn…
" how to grow your idea and marketing education side-by-side
" the initial five dance steps you should understand up front
" the language of start-up marketing
" what four pressures you will face as you advance your idea
" anatomically why people do what they do
" two math formulas that identify how money moves to you
" low-cost website basics
" creative writing that sells
" how to get inside your potential
client's head
" how to communicate the value of your idea without being pushy

Yes, it is marketing speed-cramming for three hours…
But it can be done.
Make no mistake, this is not a discussion group about your idea. Marketing
insights will flow directly from me to you-fast-paced in-your-face straight talk about how you start persuading others to do what you want them to do. There is no PowerPoint. No slick graphics. And, probably no breaks. However, you will leave with a workbook chock full of information. I have developed a system to help you retain the material presented so you may refer to it after your head stops spinning.

And I'll do even more…
After the three hours, I will hang around to brainstorm particular situations with any of you who have any energy left-and want to explore more. All of your questions will be answered.

Why am I doing this?
It sounds kind of sappy, but I have a heart for the entrepreneur. I get a real kick out of teaching marketing fundamentals, seeing the lights going on over people's heads and hearing the "AH-HA" moments that always come when the dots start to connect. Admittedly, it's a real turn-on for me.

Plus, I am an entrepreneur myself-currently experiencing what I'm going to teach you.

$30 fee includes all course materials and a copy of the book Beyond Start-Up Lane: A Marketing Crash Course for Start-Up Entrepreneurs.